THE FELT SENSE
DROP INTO YOUR INNATE WHOLENESS
My role: Web Design, UX & UI Design, Visual Identity
Duration: 2 Weeks
Tools: Figma, Squarespace, Miro
Year: 2023
The Felt Sense is a series of multi-sensory experiences, supporting and creative spaces for people to explore mindfulness, creativity and well-being through embodiment.
This project gave me the opportunity to create the visual identity and website of this young brand within a tight deadline of 2 weeks.
Creating a brand new website presents an excellent opportunity to start with a clean slate and design the entire user experience. Despite time constraints, conducting research is essential to ensure that the website is optimized for the best possible user experience.
〰️ concept map 〰️ sitemap 〰️
RESEARCH
I used a concept map to brainstorm and filter down to the most important concepts and key pages for the new website.
CONCEPT MAP
SITE MAP
After brainstorming all potential ideas, we narrowed down what was feasible and important for the launch, creating a sitemap for the website.
IDEATION
〰️ visual identity 〰️wireframes 〰️
Bold, vibrant colors and an edgy editorial aesthetic were the ideal directions for this project, offering a fresh take on the typically neutral and calming atmosphere associated with meditation.
VISUAL IDENTITY
The final design is modern and visually striking, perfectly conveying the project's unique approach to meditation.
WIREFRAMES
Despite being developed on Squarespace, I found it beneficial to create quick sketches of the pages. This allowed me to gain a high-level overview of the layout and make necessary adjustments as needed, ensuring a seamless and visually appealing design.
FINAL PRODUCT
〰️ squarespace fully developed site 〰️
